Halloween

Halloween costume contest from American Apparel, choice clothing for hipster and hipster wanna be. I always like their (or is it his?) over-sexualized ad campaign, just don't let your kids see them if possible. Their ads or photographs have the quality of non Photoshop earnestness that was distinctively urban and now widely mimicked so much so that the look has become a cliche of downtown hipster chic which the hipsters don't want to be associated with. I think hipsters don't like the label to begin with so it's getting a bit complicated.