Tuesday, October 21, 2008

Apple's Relentless Negative Campaign

Apple is tirelessly harping on Microsoft's Vista debacle and its latest $300 million ad campaign. This is by far the most pervasive negative campaign Apple has ever run. It's like Apple's success can only be defined in terms of Microsoft's "failure." Sadly, in response, Microsoft runs a "I'm A PC" ad campaign in similar format trying in vain to debunk Apple's Get a Mac campaign. No such luck beating Apple in its own game. As it was revealed via meta data that some of the ad material was indeed created on a Mac.

Apple just announced a spectacular Q4 result, the stock jumped some $13 in after hour trading.

Apple's Get A Mac negative campaign.

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