Bill Gates, the ultimate badass
Let's work the Bill Gates bad ass angle. It's a small step in the right direction. Let's say Justin Long is adulating how Apple just works, and then Bill Gates or his surrogate just knocks him cold with a left hook or just plows him and his Mac over with his car. I think that should work. Microsoft should be badass there is no reason it's not.
Mug shot from the smoking gun
Evans picture from the New York Times.
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