Apple just released its iPhone TV spot during the first Oscar commercial break. It does say "Coming in June," so I think there won't be an April release as some rumor has it.
The commercial probably can be called "Hello." It's a collection of movie and TV scenes where famous characters say Hello to the phone.
UPDATE:
By my count, the TV spot got played twice, the first and the last commercial break. The message is like the iPhone is going to change the way people talk over the phone. Apple is perhaps emphasizing the phone aspect of the device, the angle, or at least in this stage or in this ad, is really just the phone. No pda, camera, text, audio or video iPod. It's a phone that's going to change Hello for good. It's a bit nostalgic and I don't think it's catered to the gadget freak type.
UPDATE:
Straight from the horse mouth. Actually I was a bit surprised I didn't see the ad on Apple's site right after the spot got played on TV. The iPhone belongs to John Appleseed.
Plus the name iPhone wasn't mentioned at all, I guess it's either aesthetic or simply the 30-second spot was developed and finalized before Apple settled with Cisco on the use of the name iPhone.
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