Sunday, October 28, 2007

User Generated Content



User generated content reaches prime time TV. The new iPod Touch commercial by Nick Haley, an 18 years old English student just got broadcast on ABC's Desperate Housewives. His original Youtube video can be seen above. And the more polished one can be seen on Apple's iTunes page and here (no permalink?), and on TV as well.

Once in a blue moon, you have some brilliant user generated content from YouTube that rivals works from the creative departments of the most established ad agencies. Sometimes when ad agencies grow too big and too established, the creative juice may give way to bureaucracy and red tapes.

Reported from The New York Times.

3 comments:

  1. Welcome to the new era of the network. All business model have to be changed sooner or later. For individual, there is no more excuse that your talent is not recognize. If it is not recognized, it is not there.

    ReplyDelete
  2. That's what my boss tells me whenever I ask for a raise ....

    That has been true with or without the Internet. The Chinese have some proverb from way back to say that, of course I forgot the exact wording and I can't even input Chinese.

    ReplyDelete
  3. Anonymous12:52 AM

    Me too, I didn't need to "ask" for a pay, my pay is fixed, they always use the bull shit...change..change...change...,

    Prof. Black, can you find the snake in the apple tree ? there should be some snakes to make it more genuine

    wpHSIX32,000

    ReplyDelete

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