This is a follow up to my earlier post regarding Nikon. Nikon is using Kate Moss to market is Coolpix S6.
Here is the latest:
Nikon has a total new website called, gasp, http://www.stunningnikon.com, of couse, pop-up, flash, full screen and all the shit you would expect.
Kate Moss is all right, but I don't think it breaks any new ground and I don't think it effectively conveys anything stunning about the Coolpix. She is just moving around trying to look "sleek,sexy, and stunning." If anything I think the print ad works a bit better, it's more succinct. The video just feels contrived and dragging on 35 seconds too long.
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