Monday, April 20, 2020

Country of Origin

Years ago, when Blundstones started manufacturing in China, I kind of got the impression they simply just don't want to talk about it at all.  They talk about tradition and all marketing material simply points to its Australian root.  If the brand has a problem, image wise, in telling people upfront the products are proudly manufactured in China, what do you expect the consumers to react.  Even the brand doesn't believe in that.

When I look at kitchen knives, if they say anything except country of origin, I can pretty sure that they are ashamed that their knives are manufactured in China.  They may have a Japanese name, Japanese steel or German steel or Sweden steel but the actual manufacturing is done in China and they are ashamed of it.  Again, how can I as a consumer buy it if you the brand doesn't even believe it yourself.

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