I don't remember since when the name became what it is today. I think it used to be shorter.
I wonder what would happen if one day Nikon or Canon decide not to be part of the expo. They are the tent poles of the event. Sony actually might be just having as big a presence as Nikon or Canon, especially in the last two years. Fuji sticks around. And I don't think Kodak bothers to show up anymore. Leica got a respectable show booth and gets a bit bigger every year. It is somewhat comparable to their brand allure. I am surprised to find Hasselblad but their presence seems a disservice to the brand. But it is what it is.
Nikon basically provides the most generous display of merchandize for users to play with.
I hand tested or played with the new 24-70 as well as the 200-500. The 200-500 is slightly outside my comfort zone. And I wonder how useful it would be for me practically speaking--I am not practical so it doesn't bother me even it's totally impractical. The thing is big but not too unwieldy to hand hold. And actually with VR, I think you can acquire pretty sharp images all and all even at 500mm. The price tag in relation to all things Nikkor is practically free--I know it sounds obscene but if you look at the pro lens price tag, they are sure around $2500. The 24-70 is a 24-70 and I am not particularly turned on by it. I guess everybody shoots differently. My lens combination has always been the 20-35 and 80-200 or 16-35 and 70-200 or some variations of them since last year. I find them most useful for my liking. Most of the time I carry one camera and if I feel a bit insecure then I carry two. I don't know how the 200-500 would fit into my shooting MO. If the lighting condition is sub optimal you may need a better camera body that can give you better ISO performance than what I have now. Talking about camera, I am again impressed with the D4s. I shot mostly between the D4s and the D810 at the expo. And I have to say I like the image on the D4s' LCD screen better. It is by no means scientific or objective at all as I hardly go through the settings of each camera. The exposure and the color seem better on the D4s: no blown highlight and color is vivid and saturated, again on the LCD. Silly as it sounds I am really sold on the D4s. I read somewhere the sensor on the D810 is actually better, so what do I know? My next camera upgrade hopefully is a D4s or a D810. Maybe my next single digit D camera is the D5 or D5s so it dovetails with my Nikon F5 from the film day. I can keep dreaming, eh? Camera choice for me is really a personal choice, it goes beyond specification and rationality.
I probably regret not having my D700 sensor cleaned at $40. Oh well. Just don't shoot at f/16.
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